AI Insights · Timothy · January 2023
Top 5 Social Apps on Android in Belarus in Q4 2022
A look at the performance of the top 5 social apps on Android in Belarus during the fourth quarter of 2022, including trends in downloads, revenue, and active users.
During the fourth quarter of 2022, the top 5 social apps on Android in Belarus showed varied performance trends in terms of downloads, revenue, and active users. Here's an overview based on Sensor Tower data.
Yappy: снимай видео, клипы saw a notable increase in weekly downloads, starting at approximately 17.7K in late September and peaking at around 64.6K by the last week of December. The app also experienced a consistent rise in weekly active users, beginning from 225.9K and reaching 549.9K by the end of the quarter.
TikTok maintained a strong presence with weekly downloads fluctuating between 13.8K and 25.9K, peaking in the final week of December. Weekly revenue showed a slight decline from $23.8K at the start of the quarter to $16.2K by the end. However, weekly active users steadily increased, reaching nearly 1.18M by the last week of December.
Instagram had a steady performance in weekly downloads, ranging from 11K to 16.8K, with the highest downloads recorded in the final week of December. Revenue remained relatively stable, with minor fluctuations around $6 to $10 per week. Weekly active users hovered around 1.66M throughout the quarter.
VK: music, video, messenger experienced a consistent number of downloads, starting at 8.2K and reaching 11.2K by the end of the quarter. Revenue showed a slight increase from $2.5K to $2.4K. Active users remained fairly stable, averaging around 1.55M throughout the quarter.
TikTok Lite - Save Data exhibited modest download activity, with numbers ranging from 7.5K to 10.6K. Active users saw a slight decline from 130.1K to 120.6K by the end of December.
For more detailed insights and data, visit Sensor Tower.
